Magic formula investing is a term that refers to an investment technique outlined by Joel Greenblatt that uses the principles of value investing.
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Greenblatt suggests purchasing 30 "good companies": cheap stocks with a high earnings yield and a high return on capital. He touts the success of his magic formula in his book The Little Book that Beats the Market,[1] citing that it does in fact beat the S&P 500 96% of the time, and has averaged a 17-year annual return of 30.8%[2]
The 17-year annual return of 30.8% is a theoretical average based on purchasing all stocks that show up on the screen every year for 17 years.[3] In practice investors do not do this, rather accumulating 2–3 positions per month over a 12-month period. Historically many stocks that show up on the screen are duds, for example Crocs (CROX), a magic formula stock in early 2008 at $21, which subsequently dropped 94% over the next 12 months;[3] or Heely's (HLYS), which in the same period fell from $4.50 to $1.50, a 73% decline.[3] If investors had picked these stocks, for example, their performance would have been significantly worse than the theoretical average of 30.8%.[3] Thus timing when to buy, and which stocks, plays a role in the performance of the strategy.